If you read Bond and Chitty you will find some interesting parallels...
The heroes, and the villains, have unique skill sets and privileges not given to ordinary people. Bond for instance can kill people without recrimination by his government. He masters all forms of athletics, flies airplanes, handles weapons, so on. And so do his adversaries.
There is an interest in fast, powerful cars that can do interesting things, like go underwater or fly.
Characters have interesting names like Moneypenny, Goldfinger, Dr. No.
There are workshops where interesting gadgets are made. The gadgets are integral to the story.
There are people to be rescued. Children or pretty women, sometimes en mass, as in "Her Majesty's Secret Service." Rescue of these folks are never of the original mission but are thrown into the plot to mix it up a bit.
Fleming did put a bit of himself into Bond. The cars, gambling, Royal Navy service and the whole business of being a spy he pulls from himself. The name "James Bond" was found by Fleming in an a magazine article by an ornithologist by the name "James Bond." Fleming adopted the name for his spy saying it was the most boring handle he had ever come across. His original concept of Bond was a boring, nerdy-geek sort that the stories happened to, yet manages to win by his intellectual prowess and of course those wonderful gadgets. Bond later evolved into the quick witted, ladies man/playboy type we see in the movies.
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