Perhaps I would have believed the product was real a bit sooner if the "spokesperson" had a bit more credibility. But this thing is real. A ride-able ice chest that reportedly maxes out at 13 MPH.
But, the thing does exist, and in this economy if you've got the money you can have one:
http://www.cruzincooler.com/
It only has 3 wheels, so if you fall off of it, you've had enough.
This guy will probably tip on over any time now...
How many of you already own one of these?